Social Music Remix App Hook Adds Key Music and Social Media Executives to Its Leadership Team

Expansion establishes company presence in Los Angeles and London

Hook, the revolutionary new AI-powered social music app that allows music fans to create, share and discover authorized remixes and mashups of their favorite songs, has added four key executives to its leadership team, filling newly created roles in AI, audio development, business development and artist/creator strategy. With these experienced music and social media executive appointments, the New York-based startup has expanded its presence to Los Angeles and London, where the company has named a UK General Manager. Hook officially launched in Apple’s App Store this fall. Download the app for iOS for free HERE.

Hook is a first-of-its-kind platform for creators and everyday music fans that uses cutting-edge, ethically-trained AI technology to realize the future of music listening in which fans become collaborators – using music to express themselves by creating sped-up, slowed-down, mashed-up or different genre versions of songs with just a few taps. Hook also opens up a new revenue stream for artists and rights holders, enabling them to monetize the infinite derivative versions their fans create and consume on Hook and social platforms like TikTok and Instagram.

Hook is led by Founder and CEO Gaurav Sharma, who has experience building innovative music technology that integrates and aligns with the needs of the larger music industry. Sharma previously served as Chief Operating Officer for JioSaavn, India’s largest music streaming platform and one of the first platforms to secure global streaming licenses with record labels. Sharma and his team grew JioSaavn to more than 100 million active monthly users by the time he departed. Hook’s experienced leadership team also includes Chief Product Officer Simmi Singh, who has launched and scaled consumer and creator products at Spotify and JioSaavn.