Hook Music Issues Statement on Suno's "Create Hook" Feature

Hook Music is aware that Suno has unveiled a feature titled “Create Hook,” a name and function that closely echoes Hook Music’s trademarked brand identity and core product experience.

This overlap is not subtle. And it’s not accidental.

From day one, Hook Music has been artist-first. Every piece of our technology, every workflow, every rights structure has been built to protect the creators who make this ecosystem possible. That is precisely why Hook has garnered the trust and participation of leading artists and their teams across the industry who understand the importance of transparent rights management and responsible innovation.

Hook Music spent years building the legal, technical, and creative infrastructure for a fan-first, remix-driven ecosystem. We pioneered a patent-pending stem-level AI attribution system, secured extensive licensing frameworks with major rights holders, and built a platform that unites AI creativity with transparent rights management and monetization for the social music experience.

So when Suno, a company now at the center of the broader debate over how AI music tools intersect with existing copyrights, suddenly debuts a feature named “Create Hook,” positioned inside a TikTok-style social remix environment, the signal is unmistakable:

They are introducing a feature that appears to replicate one of Hook’s core experiences at the very moment the industry is converging on the rights-respecting model Hook has championed from the start.

Hook Music’s entire model—legal remixing, social musical UGC, creator-to-creator interaction, and fan-powered distribution—has been publicly defined and in-market for years. It’s the exact direction the industry is moving toward, and Suno is now taking fundamental aspects of that strategy and implementing them into its own product.

Let’s be clear:

Validation of our features is welcome. Imitation of our brand is not.

The word Hook is not free for Suno to appropriate, especially not in a context that is not artist-first and directly overlaps with our trademark, product architecture, and market positioning. Their “Create Hook” feature mirrors our identity and functionality to such a degree that it raises serious concerns about potential consumer confusion and the protection of Hook’s established trademark and brand.

We believe our product is unique in that it was designed from the ground up to comply with all relevant licensing requirements and IP protections. We stand by our innovative, rights-respecting approach.

Hook Music isn’t just another AI tool. Hook built an attribution, licensing, and rights-respecting foundation that the industry now acknowledges as essential. As more companies introduce “licensed models” and seek to align with rightsholders, we see it as validation of the path Hook chose from day one: build with artists, labels, and songwriters in mind from the start, not as an afterthought.

We are evaluating Suno’s usage of our trademarked language and considering all appropriate responses, including legal avenues, if necessary. Hook welcomes competition—but not brand co-option, and not from companies that appear to be closely mirroring our approach.

What this moment really shows is simple: one of the most well-funded AI music companies is now signaling that the space Hook has built—remixable, social, rights-respecting music creation—is where the future lies. Hook built its model with integrity, licensing, attribution, and creator trust at the center. That difference matters.

Hook Music set the standard. And we will defend both the innovation and the identity we built.